Fifteen questions across the five things that decide whether an agent gives right answers: definitions, access, data quality, interfaces, and the team that runs it. Pick the answer closest to how things work today, not how they are meant to work. It takes about ten minutes.
Scored in your browser. Your answers are not sent anywhere; the result link keeps them in the address after the # sign.
No. The scoring runs in JavaScript on this page and nothing is sent to a server. The share link keeps your answers in the part of the address after the # sign, which browsers do not send to the site. Google Analytics measures visits to this site and records that the assessment was started and finished, and the level reached, but not your answers.
How is the score calculated?
Each answer scores 0 to 3, from the first option to the last. Each of the five areas is scored out of 9, and the overall score is out of 45. The level comes from the overall percentage: Exploring below 40%, Building from 40%, Ready from 65%, Scaling from 85%. One rule overrides it: if any area scores 3 or less out of 9, the level cannot be higher than Building, because an agent fails at the weakest point, not the average.
Who should fill it in?
The person accountable for analytics, ideally with the data platform lead and an analytics engineer in the room. The disagreements between them are often more useful than the score.
What should I do with the result?
Work on the areas listed under next steps before scaling anything. If the level is Ready or Scaling, the 90-day rollout playbook is the next page to read. Save the share link and take the assessment again after the pilot to compare.
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